Kevin Jones asked me to take part in something he was going to be doing in a couple months. Something about re-branding some nonprofit in 24 hours or something. I was on my way out to the gym so I was like, “whatever dude, sounds good, let’s #circleback. Fast forward, I hear more, there’s a website with my Twitter picture, we have a meeting, we have another meeting, and a clearer picture of Reno Wired is seen.
The 24 hour eventI’m no stranger to 24 hour events. And neither is Reno and Reno Collective. For the last few years, members of the Reno hacker/geek community have been participating in hack-a-thons, 24 hour events in which participants create digital programs that may or may not turn into a useful product. The point is to spend a circumscribed amount of time completely immersing yourself in a project. Because let’s be honest here, the tratitional way of devoting an hour here and there to a pet project after the kids go to bed is inefficient and easy to give up on. A 24 hour event on the other hand lets us completely immerse ourselves in a project, work together as a team, or in the case of Reno Wired, a SUPER team, and see something through from start to finish in one continuous effort. As a pro bono project, donating 24 hours of your time is much easier to do if it’s all at once than spread out over the course of weeks and months. My personal history with 24 hour events in with bike races and maraton mountaineering pushes. Though I have been aware of the growing marathon coding events in Reno, they largely have not fit my personal skills until now.
Reno WiredSo the point of Reno Wired is to work with a nonprofit agency and completely redesign the brand from start to finish, or soup to nuts if you like that one between 8:00 AM Friday and 8:00 AM saturday. Reno’s Committee to Aid Abused Women was chosen as our nonprofit by Kevin Jones, Jenna Hubert and Julia Kruper. The three then acted as leads for the duration of the event keeping things on track and making key decisions in the execution of the rebrand.
In 24 hours we did the following:
- Developed a new logo
- Redesigned all print materials and had them printed by Reno Type
- Redesigned the website
- Build a new WordPress site with custom posts for the content, payment gateway for donations and integration with mail chimp
- Designed and implemented an email template with content
- Wrote new brand copy
- Shot all new photography for branding and advertising
- Produced a brand video for the website and presentations