As part of my SIDE HUSTLE as a YouTuber I shot and edited a few social media videos for my friend Mark and his local Reno business, Rack2Roam. I was excited to see some of their overland behicle builds featuring their new product line from AluCab, a South African truck camper builder. These builds end with a complete off grid, off-road capable rig that can take you anywhere and give you a warm place to sleep when you get there. But they start with a lot of planning, a huge stack of boxes and products. In the middle there is a ton of work that Mark and his skilled staff are able to do with high quality and professionalism right in their shop in South Reno.
So I went by to capture some of the action and to see the final product on two of their builds last year. Check out what I created:
Want something like this for your business?
Contact me about creating video for your small business.
Making a Good Social Media Video
There are a lot of social media videos out there, but when you hire a professional videographer to shoot a social media video for your business you get a few things that you won't get when you assign the task to some random person in your staff.
High End Videography
I use my professional 4k video cameras for these shoots. I also have nice lenses. So with this equipment I can get video footage that has the color and cinematic look that plays well on Social Media. I can get shallow depth of field, where. the background is blurred out but the subject is sharp. My cameras also capture high resolution imagery with stunning color so video looks great.
Professional Video Editing
I'm a professional video editor and storyteller, so I really take pride in being able to create a well thought out 1 minute video that tells the story your business needs to tell without resorting to trite gymmics, filters and memes. So you stand out from the endless scroll of video junkfood shot on a samsung galaxy and edited on chinese spyware.
Clear Audio and Epic Backing Tracks
I shoot these videos in the parking lot at Rack2Roam with I580 roaring right behind us. But I use my professional wireless lavalier mics so you can hear what Mark is saying about his work. I also pride myself one being able to find and pick out the perfect musicbed for the videos I create. It's not easy, and it takes forever sometimes, but it's a critical step.
About Rack2Roam
Rack 2 Roam is a specialty outdoor equipment retailer located in Reno, Nevada, serving the Reno and Lake Tahoe areas. They offer a wide range of products, including bike racks, ski racks, kayak racks, cargo boxes, roof top tents, and overlanding rack systems, catering to various vehicle types and budgets. Their knowledgeable staff provides expert advice and installation services to ensure customers are equipped for their adventures. The showroom is located at 9728 S. Virginia St., Suite E, Reno, NV 89511. For more information, visit their website at rack2roam.com or call 775-507-4153.
How to Post Social Media Videos as a Small Business
Boost your brand’s visibility with engaging video content! Follow these simple steps to successfully post videos on social media:
Choose the Right Platform
- Instagram & TikTok – Short, engaging vertical videos (Reels, Stories).
- Facebook & LinkedIn – Professional, educational, or behind-the-scenes content.
- YouTube & YouTube Shorts – Longer tutorials or short-form highlights.
Optimize Your Video
- Use vertical format (9:16) for Reels, Stories, and TikTok.
- Keep videos short and engaging (15-60 seconds for best performance).
- Ensure clear audio and HD/4K quality.
Write a Compelling Caption
- Start with a hook (question, fact, or bold statement).
- Keep it short and engaging with a Call-to-Action (CTA), e.g.,
- “Looking for Traction Boards? WE GHOT THOSE!”
Use Hashtags & Tags
- Add relevant hashtags (#overlanding #truckcamper #camping).
- Tag collaborators, partners, or locations to expand reach.
Schedule & Post at Peak Times
- Use tools like Meta Business Suite, Later, or Buffer to plan posts.
- Post when your audience is most active (mornings, lunch breaks, evenings).
Engage & Track Performance
- Respond to comments and DMs to build relationships.
- Check insights/analytics to see what works and refine your strategy.
🔹 Pro Tip: Repurpose one video into multiple short clips for different platforms! 🎥✨