Ad Age: Demographics of Social Media

nice infographic this week that features some global demographics data of social media sites. [caption id="attachment_111" align="alignright" width="400" caption="The Demographics of Social Media: Ad Age"][/caption] What I find interesting, other than the cool concentric ring pie charts, is that Twitter doesn’t even show up on them. The reality is, that while Twitter is in the news, or MAKING news, every 20 minutes, it still only has adoption of 10% in the United States. Twitter is also mostly white, mostly female and mostly not young. It’s not old either, but the biggest age group @ 42.3% is 30 – 39. Second is 18 – 29 @ 41.5%. Still, 68.5 % of Twitter users are OVER the age of 30.

So What?

Good question. To me the fact that relatively few Americans can get so much attention tells me that 1) the 80/20 rule when it comes to social media is actually the 90/10 rule and 2) Twitter is a good platform to generate leading edge buzz, interest and conversations about brands while cultivating deeper communities on Facebook. -Mike]]>