Strategic Marketing Group's annual workshop on Tourism, Technology and Marketing. David delivered the keynote summing up the current state of online social marketing and technology and the new mandate that brands reflect the personal connections with the customers, the need for brands to market … [Read more...] about SMG Tourism, Tech + Marketing Workshop
Content Marketing and Social Media
Nevada Interactive Media Summit This last weekend I gave a presentation on content marketing in the social media age at the second annual Nevada Interactive Media Summit at the University of Nevada Reno. It was a great conference, and a really engaged group of people attended. Content … [Read more...] about Content Marketing and Social Media
Tahoe Snowcial Final Conference Lineup
We're looking forward to the Tahoe Snowcial Conference next weekend. If you're looking to bug out of CES early, do a little skiing and meet some cool people, check it out: There were a few changes to the Snowcial conference lineup at the last minute. Long story short, MC Hammer is our new Keynote … [Read more...] about Tahoe Snowcial Final Conference Lineup
Making Social Media Bear Fruit
Marketing and Measuring a Social Brand Strategy Rob and I gave a presentation at the International Association of Amusement Parks and Attractions (IAAPA) in Las Vegas last week. The presentation is based on our experience with marketing and branding work for ski resorts, particularly Alpine Meadows … [Read more...] about Making Social Media Bear Fruit
Tweetup @ IAAPA 2009
RSVP here, and track info on this event with the #IAAPAtwtup hashtag. -Mike]]> … [Read more...] about Tweetup @ IAAPA 2009
Ski Resort Websites are Going Mobile
You’re on your way up to Tahoe to do some skiing. The roads are clear and you’re rolling, fully stoked for all the new snow. You know the weather should hold, but you’ve just GOT to double check. You whip out the iPhone, dial up a ski resort website to get the current conditions. Sure you’ve got the … [Read more...] about Ski Resort Websites are Going Mobile