I've spoken here and there on social media strategy and community management techniques over the years, most recently with the Reno Sparks Chamber of Commerce’s Leadership Reno-Sparks program. I try to approach Social Media a little differently. It's my strong belief that you can't teach people to … [Read more...] about Be your own social media expert
Spooky Skype Interview
For the last in our series of Video Press Releases to promote the Nevada Museum of Art's Art + Environment Conference at the end of September, the musem wanted to capture an interview with recording artist DJ Spooky, AKA Paul Miller. Miller will be performing with the Reno Philharmonic at the event … [Read more...] about Spooky Skype Interview
23andMe & Everybody Else
23andMe is a service that does genetic testing and delivers the results in tangible, understandable ways. No predisposition for graduate level biology needed for things to make sense. It involves sending in a DNA sample via a vial of saliva, then viewing a report online that is generated through … [Read more...] about 23andMe & Everybody Else
Social Media Community
The Complex Option The first way to figure out who you're going to talk to on social media channels is to analytically figure out the makeup of your community. Forrester Research has a tool that can help you. The Forrester technographics profile tool gives you a rough estimate, based on minimal … [Read more...] about Social Media Community
The Importance of Play in Social Media
[caption id="attachment_164" align="aligncenter" width="500" caption="Gratuitous photo of my son playing"][/caption] Often when you look at an individual or a brand's social channels, what you don't see is more striking than what you do see. They can be doing everything right, and still be … [Read more...] about The Importance of Play in Social Media
