It's tempting to use a freebie or deep discount to drive likes on Facebook, but such simple exchange based promotions don't drive long term relationships and often don't build value for the brand. A better tactic is to turn the promotion into somtthing that builds excitement for the brand that … [Read more...] about 4 Steps to Better Social Media Promotions
Ad Age: Demographics of Social Media
nice infographic this week that features some global demographics data of social media sites. [caption id="attachment_111" align="alignright" width="400" caption="The Demographics of Social Media: Ad Age"][/caption] What I find interesting, other than the cool concentric ring pie charts, is that … [Read more...] about Ad Age: Demographics of Social Media
The Value of the Travel Experience
[/caption] That’s because travel is about getting out and experiencing the world, be it something new and adventurous or familiar and comfortable. We endure long plane rides, arduous mountain passes, or bumpy camel treks through the sahara night snapping photos, creating stories, sharing … [Read more...] about The Value of the Travel Experience
Mobile Apps and Mobile Sites for Travel Brands
[/caption] A few weeks back we posted a functionality comparison of the top travel mobile apps, then shortly after that a content review of ski resort mobile sites. A few things have surfaced since then that we wanted to share as well as a few things destinations and resorts should consider when … [Read more...] about Mobile Apps and Mobile Sites for Travel Brands
Social Networks, Social Games and Ski Resorts
Vail Resorts, EpicMix and the social networkification of skiing This week, Vail Resorts announced their new location based social networking app that turns any person with an Epic Pass into a trackable entity thanks to RFID chips and scanners placed around the mountain thus creating the first ever … [Read more...] about Social Networks, Social Games and Ski Resorts
Best Apps and Gadgets for Creating Social Media Content
Social Media Content Creation Tools At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are a lot of ways to create content online, as well as manage content creation, distribution, media files, … [Read more...] about Best Apps and Gadgets for Creating Social Media Content