The Gizzard Stone and create video and interact on social media under that handle. I've always operated under the idea that you have to practice what you preach if you want the credibility to get people to trust you with their brand. This is how I do that these days. Creating Killer Content I think … [Read more...] about Killer Content
Social Media Content Creation Tools
[caption id="attachment_1073" align="aligncenter" width="300" caption="photo by Shay Haay on Flickr"][/caption] Ten Essential Tools for Social Media Content Creation for Resorts and Destinations Cameras We tell our clients to take photos (and lots of them) and post them everywhere. This may sound … [Read more...] about Social Media Content Creation Tools
Quality Matters in Social Media Content
[/caption] And, of course, that’s true. If a bear comes out of hibernation to ride a chairlift at your ski resort, run out with whatever image capture device you have because that’s too good to miss. But what about the other 99.9% of the time when what your capturing happens every day, or isn’t … [Read more...] about Quality Matters in Social Media Content
Travel insights from Google
CPCs for travel ads have fallen by an average of 4% YoY for the first five months of this year. Hotel CPCs have fallen by the greatest amount – an average of 7% YoY. It is likely that CPC’s have continued to fall as fares and rates are slower to recover than capacity. The drop in CPCs reflects … [Read more...] about Travel insights from Google
Sponsored Tweets and Travel Brands
Sponsored Tweets advertising platform. While there is a lot of dubiousness about advertising on a platform that has always been free and free of advertising, we are excited about the possibilities of using Sponsored Tweets in the travel industry. We spend a lot of time and effort on behalf of … [Read more...] about Sponsored Tweets and Travel Brands