Conditions 100%: This is clearly the most important info feature for skiers and riders, particularly those who are at a winter destination like Tahoe, British Colombia, Park City, UT or Colorado where there are multiple resorts to choose from that may have different conditions. Web Cam 82%: We want … [Read more...] about Ski resort mobile sites
Creating a digital travel diary
Posterous Posterous is a simple multimedia blogging tool. Though there are iPhone and Android apps, you can do everything you need via email. Just write your post, attach your media and send. It’ll be uploaded to your own custom URL. Don’t worry about connectivity if you’re in a remote desert, or a … [Read more...] about Creating a digital travel diary
Augmenting your travels
Layar’s Plan to Monetize Augmented Reality [mashable.com]: Let's say you're at Disneyland. There's a ton of information on where to go, what you need to see, and what you can do available on the website. Smartphones and mobile sites put that in your pocket. Layar and developers like Mouse Reality … [Read more...] about Augmenting your travels
leveling seasonal web traffic with content and SEO
Regional Events & Attractions: Even if you're just a ski resort without a robust lineup of summer time activities and services, there's always something going on in nearby resort towns. From concerts and shows to races and sporting events, being a year round resource for fun things to do in the … [Read more...] about leveling seasonal web traffic with content and SEO
The role of consumer travel reviews in comparison shopping
Making Social Media Bear Fruit
Marketing and Measuring a Social Brand Strategy Rob and I gave a presentation at the International Association of Amusement Parks and Attractions (IAAPA) in Las Vegas last week. The presentation is based on our experience with marketing and branding work for ski resorts, particularly Alpine Meadows … [Read more...] about Making Social Media Bear Fruit