[caption id="attachment_164" align="aligncenter" width="500" caption="Gratuitous photo of my son playing"][/caption] Often when you look at an individual or a brand's social channels, what you don't see is more striking than what you do see. They can be doing everything right, and still be … [Read more...] about The Importance of Play in Social Media
Customer Service Pie Chart
Ok, so here's the situation: I was hungry and if Twitter is good for nothing else it's good for letting the world know about your food consumption needs. Now, I didn't get to see Tony Hsieh when he spoke at the Reno PRSA back in January, and i haven't read his book "Delivering Happiness: A path … [Read more...] about Customer Service Pie Chart
Reno Social Media Day
Arborglyph will be participating in Reno Social Media Day this year. Social Media Day is a concept cooked up by Mashable as, "A day to celebrate the revolution of media becoming social." Networking events are always a good idea, but particularly when it comes to social media. While Twitter, … [Read more...] about Reno Social Media Day
Viral Destination Marketing
“The precision required is mind blowing, this is a video you have to see. Thanks Frank Nicotero” -Chad Youngblood via Frank Nicotero I don’t know Frank Nicotero, but I went to elementary school with Chad Youngblood. Chad posted the above on Facebook and I spotted it last Tuesday morning. Since … [Read more...] about Viral Destination Marketing
Prospecting on Social
How to do it Respond to conversations you are interested in. This will make more people aware of your existence. Show up for meetings, tweetups, social events that will link your face to your name. People need to know that the people they are interacting with online are real people. Showing up and … [Read more...] about Prospecting on Social
Quality Matters in Social Media Content
[/caption] Of course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that shows some crazy image that gets a million hits and gets on the cover of news week. Then you hear social media gurus … [Read more...] about Quality Matters in Social Media Content