With the primary election approaching, and the general election campaign season approaching, candidates for local and state elections are struggling to get their message out to voters in a meaningful way using campaign video. Sure, they are doing commercials, and even showing their commercials in … [Read more...] about Political Campaign Video Production: Going deeper than a TV spot
4 Steps to Better Social Media Promotions
It's tempting to use a freebie or deep discount to drive likes on Facebook, but such simple exchange based promotions don't drive long term relationships and often don't build value for the brand. A better tactic is to turn the promotion into somtthing that builds excitement for the brand that … [Read more...] about 4 Steps to Better Social Media Promotions