Mike Henderson[/caption]
I’m a creative writer at heart, but along the way I’ve learned the tricks to make that creativity go farther. I’m a copywriter, a photographer, a videographer and a social media strategist. I’ve been a Freelance Writer, an Account Executive and Content Developer at Twelve Horses; and a Social Media Strategist at One To One Interactive.Professional Experience
Videographer and Video Editor
Produce, Direct, Shoot, Edit and publish high quality marketing videos for corporate and consumer brand clients including:- Conduct 2-camera interview shoots
- Manage natural and studio lighting
- Videography
- Time Lapse Videography
- Operation of cranes and sliders
- Community Foundation of Western Nevada
- Estipona Group
- Jesse Kalter Law
- Desert Research Institute
- The DuPuis Group
- Patagonia Provisions
- KPS3
- All-Terrain Family
Side Hustle: All-Terrain Family
My main priorities in live are family and adventure. So My side hustle is using my skills to document the adventures I drag my family on. I use my video gear and skills along with my drone and aerial vigrography experience to create in depth adventure videos for our YouTube Channe, All-Terrain Family.Social Media Strategist
Develop comprehensive strategies for brands to develop content and interact with customers through social media channels including:- Determining brand goals for social interaction
- Creating user profiles based on demographics, technographics, user insight surveys and web analytics
- Developing content strategies
- Creating toolkits for usage of social media platforms
- Creating social media best practices documents
- Researching social media competitive landscape
- Creating and maintaining social media monitoring campaigns
- Snowcial
- Alpine Meadows Ski Resort
- Heavenly Mountain Resort
- Park City Mountain Resort
- Ski Lake Tahoe
- Club Cal Neva
- Nevada Museum of Art
Content Developer
Develop Content for websites, blogs, email and print including. This includes creating and pitching content strategies, executing on existing content plans, research, analytics and reporting- copywriting
- article writing
- blog writing and strategy
- video scripting, editing, production, directing, shooting
- Snowcial
- Alpine Meadows Ski Resort
- Heavenly Mountain Resort
- Park City Mountain Resort
- Ski Lake Tahoe
- Club Cal Neva
- Nevada Museum of Art
- Reno Sparks Convention and Visitor Authority
- Economic Development Authority of Western Nevada
- Aspect Software
- Monterey County Convention and Visitor Bureau
Account Executive
Client services representative for Twelve Horses overseeing all client relations, sales, account management and billing for the following clients:- Snowcial
- Club Cal Neva
- Nevada Museum of Art
- Heavenly Mountain Resort
- Park City Mountain Resort
Speaking
Mike is an experienced speaker presenting on topics related to social media strategy and social content development.- Nevada Interactive Media Expo 2009: Introduction to Podcasting
- Nevada Interactive Media Expo 2010: Building Brands and Interactions Through Content Marketing
- SMG Tourism, Technology + Tourism Workshop: Making Video Social
- Social Media Club Sacramento: Making Video Social
- International Association of Amusement Parks and Attractions: Marketing and Measuring a Social Brand Strategy
- American Marketing Association Reno Tahoe: Marketing and Measuring a Social Brand Strategy
- UNR Social Media Panel Discussion