Project Baseline, an environmental quality monitoring project where volunteer citizen scientists observe and record water quality conditions in underwater environments. The goal of the mini documentary was to communicate what Project Baseline does, why and how. The crux of this is what they call environmental generational amnesia. And the crux of that problem was the central challenge because it’s hard to explain, and really understand. But Martin McClellan and Todd Kinkaid both were able to explain the concept eloquently by illustrating their personal stories with and connections to underwater environments, which allowed the video to become the vehicle for those stories. And stories are the central art form of human communication, so the end result is pretty cool. The documentary starts with the story of Martin McClellan and Project Baseline Lake tahoe chapter above. I like stories that start with the specific, then back up and explain the general concepts that answer questions. So the next chapter moves back and explores what Project Baseline does in general and why Todd Kincaid started the organization. What Is Project Baseline? from GUE Project Baseline on Vimeo. Project Baseline is a nonprofit, volunteer run organization. So their bread and butter is participation and donations. The third video in the series talks about what Project Baseline can do if they can get the funding to succeed. This video presents stats and information with simple kinetic typography animations mixed with amazing underwater footage and interviews with Project Baseline staff. Project Baseline Support from GUE Project Baseline on Vimeo. This was a really cool project and the PB crew was awesome to work with. Really look forward to doing more documentary video work like this! Interviews and most of the on-shore footage for this documentary was shot by Arborglyph at Lake Tahoe. All underwater footage was provided by Project Baseline participants from around the world. -Mike]]>
by mhenderson