[/caption] And, of course, that’s true. If a bear comes out of hibernation to ride a chairlift at your ski resort, run out with whatever image capture device you have because that’s too good to miss. But what about the other 99.9% of the time when what your capturing happens every day, or isn’t itself remarkable enough to make the news? That’s when you start to see that the quality of online video and photography posted to twitter, facebook and flicker does matter. Want proof? We found some: The online dating service OkCupid manages a lot of user data including images. To test the relationship of image quality with perception of the image, they presented 552,000 user images in pairs and asked members “who would you rather go on a date with?” The full results can be seen here and show that a few simple photography techniques make for better photos. Sometimes those are just random luck, sometimes the product of skill and purpose. Here are some takeaways that are also good rules of thumb for social media content creation.