If you could just tell potential customers one thing. One quick thing. Stay on the line. Click here to learn more. Sign up for our newsletter. It’s hard, I know. I’m loathe to listen. Unlikely to take the call, or read the email, and I’ll always skip the pre-roll ad.
But people are looking for information. How do I do it? What does this mean? Hay Siri, what’s a single-leg Romanian deal lift? Well I don’t know. But I know how to find out. Google it. YouTube it.
In-Bound Marketing with Video
That’s what they call in-bound marketing. It’s why I’m writing this blog post. In the case of Kyle Shade and Peak Fitness Personal Training in Reno, NV, the idea was to do two things at once with this set of videos we shot at Anytime Fitness in Reno. First, give Kyle’s fitness clients a resource of videos that they could refer to when following the personal training plans that Kyle sets up for them when they’re working on their own.
The second goal was to capture some of the search volume of individuals looking for how-to information on workouts and exercises that they can use to develop their fitness on their own. This will build Kyle’s reputation as a fitness trainer and over time refer more customers to him, and help those considering hiring him judge his expertise and personality.
Build Your Brand With Video
All these things help him develop his brand and build his business. In all we shot 11 videos that show how to do 11 important exercises that Kyle has most of his clients do at one point or another.
Check them out. Give them a watch. And keep correct form!
-M