Photos of giant bugs, videos of funny guys who swim on the stairs, and dinosaurs (lots of dinosaurs). They say content is the new currency in marketing. And it's true. Something I fully subscribe to. But I don't write about marketing. Content about marketing and social media is meta content, not … [Read more...] about The Gizzard Stone
Social Media Community
The Complex Option The first way to figure out who you're going to talk to on social media channels is to analytically figure out the makeup of your community. Forrester Research has a tool that can help you. The Forrester technographics profile tool gives you a rough estimate, based on minimal … [Read more...] about Social Media Community
Social Media Content Creation Tools
[caption id="attachment_1073" align="aligncenter" width="300" caption="photo by Shay Haay on Flickr"][/caption] Ten Essential Tools for Social Media Content Creation for Resorts and Destinations Cameras We tell our clients to take photos (and lots of them) and post them everywhere. This may sound … [Read more...] about Social Media Content Creation Tools
Content Marketing and Social Media
Nevada Interactive Media Summit This last weekend I gave a presentation on content marketing in the social media age at the second annual Nevada Interactive Media Summit at the University of Nevada Reno. It was a great conference, and a really engaged group of people attended. Content … [Read more...] about Content Marketing and Social Media
Making Social Media Bear Fruit
Marketing and Measuring a Social Brand Strategy Rob and I gave a presentation at the International Association of Amusement Parks and Attractions (IAAPA) in Las Vegas last week. The presentation is based on our experience with marketing and branding work for ski resorts, particularly Alpine Meadows … [Read more...] about Making Social Media Bear Fruit