Arborglyph Video Production

Reno Videography and Aerial Imagery by Mike Henderson

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I created a set of short web ads, or commercials, for Eight Ball Tires to use as video advertisements on YouTube and other platforms that use short video pre-roll ads, post-roll ads, or mid-roll ads. This project had a limited budget, so I was able to create these video commercials using footage the customer shot at their business augmented with high-quality stock footage from an online repository of stock video footage and low-cost royalty-free music.

The videos feature graphic animations and callouts with the company's marketing messages and differentiating qualities. Ads like this are fast to create and suitable for limited budgets allowing the client to get just what they need to start their video marketing campaign and get results right away.

Here are som important factors I consider when creating video ads for web like pre-roll, mid-roll, and post-roll video commercials for YouTube. These things will help ensure they effectively engage the audience and deliver the intended message.

  1. Audience Relevance: I try to tailor the commercial content to the specific audience demographics, interests, and preferences. I use the client's business goals and research to determine this.
  2. Length: Keep the duration of the commercial appropriate for the platform and audience expectations. Generally, pre-rolls should be shorter than mid-rolls, and both should be shorter than the main content.
  3. Hook: Grab the viewer's attention within the first few seconds to prevent them from skipping the ad. Use compelling visuals, intriguing questions, or surprising statements that communicate the core marketing message.
  4. Brand Recognition: Incorporate clear branding elements such as logos, slogans, or brand colors to ensure viewers associate the commercial with the correct brand.
  5. Call to Action (CTA): Prompt viewers to take a specific action after watching the commercial, whether it's visiting a website, making a purchase, or following the brand on social media.
  6. Narrative Structure: Create a coherent storyline or message that flows logically from beginning to end, capturing the audience's interest and keeping them engaged.
  7. Visual Appeal: Use high-quality visuals, including graphics, animations, or live-action footage, to make the commercial visually appealing and memorable.
  8. Emotional Connection: Evoke emotions such as humor, empathy, excitement, or nostalgia to establish a deeper connection with the audience.
  9. Repetition: Repeat key brand messages or product features throughout the commercial to reinforce the message and increase brand recall.
  10. Seamless Integration: Ensure the commercial seamlessly integrates with the main content, especially for mid-roll ads, to avoid disrupting the viewer's viewing experience.
  11. Frequency Capping: Control the frequency at which the commercial is shown to prevent viewer fatigue or irritation from seeing the same ad too often.
  12. Audio Quality: Pay attention to the quality of the audio, including background music, voiceovers, or sound effects, to enhance the overall viewing experience.
  13. Compliance: Adhere to relevant advertising regulations and guidelines regarding content, disclosure, and targeting.
  14. Testing and Optimization: Continuously test different versions of the commercial and analyze performance metrics to optimize effectiveness and maximize ROI.

By considering these factors, advertisers can create pre-roll, mid-roll, and post-roll video commercials that effectively capture audience attention, communicate key messages, and drive desired actions.