With the primary election approaching, and the general election campaign season approaching, candidates for local and state elections are struggling to get their message out to voters in a meaningful way using campaign video. Sure, they are doing commercials, and even showing their commercials in … [Read more...] about Political Campaign Video Production: Going deeper than a TV spot
Your Like Count Is Not Content
[/caption] 7 Billion That's a big number. You are about .000000014 % of the total population of the Earth. If Earth had a Facebook page, and you un-liked it, we wouldn't even notice. Connections While there may be safety in numbers, there is anonymity as well. If you believe that social media for a … [Read more...] about Your Like Count Is Not Content
Travel Video Statistics
Here's what they did They took a random sample of 5 million travel related videos posted to YouTube in the last 12 months. Then sifted out the best quality, most viewed, most liked and most commented of those travel videos. Extracted the top 100 and analyzed them. Here's what they found Travel … [Read more...] about Travel Video Statistics
Experience Video
Strategic Marketing Group's Tourism, Technology + Marketing Workshop I presented some of the best experience marketing videos of then last year and talk about why they work to generate interest in travel and social media interaction. My presentation is here and over the next couple of blog posts … [Read more...] about Experience Video
Be your own social media expert
I've spoken here and there on social media strategy and community management techniques over the years, most recently with the Reno Sparks Chamber of Commerce’s Leadership Reno-Sparks program. I try to approach Social Media a little differently. It's my strong belief that you can't teach people to … [Read more...] about Be your own social media expert
Social Media Community
The Complex Option The first way to figure out who you're going to talk to on social media channels is to analytically figure out the makeup of your community. Forrester Research has a tool that can help you. The Forrester technographics profile tool gives you a rough estimate, based on minimal … [Read more...] about Social Media Community