I’ve been working with Craft AutoWorks for a while and was recently asked to shoot a tour of one of their recent van builds.
Craft AutoWorks is a premium vehicle up fitter based in Reno, Nevada, that specializes in #vanlife travel vans for people to live nomadic lifestyles or just the weekend warrior life on the road. They specialize in Mercedes Sprinter Van conversions, including suspension, armor and racks, interior living upgrades, and high-tech power systems.
For this product video shoot, I set up an interview in their shop, which is in an older industrial part of Reno. We blacked out their windows for a dark look; then I lit Chase, the lead designer, and engineer at Craft AutoWorks, with an LED light with a softbox for some dramatic shadows. Behind the van, I placed another LED light shining starkly on the vehicle to give it some rad backlighting.
I shot most of the B-Roll and interiors with the gimbal and the camera at high frame rates so I could slow it down for a dreamy smooth look. Videos like these are a challenge because the client always has much more they want to say than will fit in the length of video they want for the final product. During editing, I try to cut what isn’t necessary and keep the essential elements so that viewers have a good understanding of the product or service but stay engaged to the end and click or call to learn more.
Website Videos are great lead generators
Don’t forget you don’t have to get everything across in a product video for your website. you need to primarily get the attention, stimulate the customer’s imagination, and leave them wanting more so that they keep looking at the website, watching other videos, and hopefully filling out your contact form or calling you up.
Product videos are powerful tools for generating sales and leads, as they can effectively showcase the unique value of your products, build brand awareness for your business, and engage potential customers. Here are five ways product videos help generate sales and leads:
- Increased engagement and conversion: Product videos have higher engagement rates compared to static images or text-based content on your website. When potential customers watch a video that demonstrates the product’s features and benefits, they become more informed and are more likely to convert into paying customers.
- Building trust and credibility: Well-crafted product videos instill trust and credibility in your brand, products and staff. Seeing the product in action, hearing your staff explain their benefits or hearing positive testimonials or reviews from satisfied customers show your authenticity, and will make potential customers more comfortable with and confident in making a purchase.
- Demonstrating product value: Videos can effectively communicate the unique selling points of a product because you can physically demonstrate them. By showcasing how the product solves a problem or meets a specific need, you can demonstrate its value to potential customers, encouraging them to consider it as a solution to their own requirements.
- Increased visibility and shareability: Engaging product videos are more likely to be shared across social media platforms and other channels. When viewers share your product videos, it increases the visibility of your brand and products, potentially reaching a wider audience and generating more leads.
- Improving SEO and discoverability: Including product videos on your website and other online platforms can improve your search engine optimization (SEO). Search engines often prioritize video content, so having product videos can help your website rank higher in search results, leading to increased organic traffic and more opportunities for lead generation.
To maximize the impact of product videos, ensure they are of high quality, concise, and focused on the product’s unique features and benefits. Tailor the videos to match your target audience’s preferences and needs, and make sure they are easily shareable across various platforms. And be sure that you have a voice. You as a business owner benefit from havind high-quality video interview footage as part of your product video so that you build trust with your customers.