I was hired to create this short video about how UV Sanitizing robots are used in the Northern Nevada Sierra Medical Center in Reno, Nevada, to keep patients safe. This video shoot featured a detailed interview about how robots are used in the hospital setting. For this interview, we set up in a patient room with lighting, a shotgun microphone on a boom, and two cameras. We also shot a lot of B-Roll of the unit in patient rooms and traveling through the halls of the hospital, and interacting with personnel.
For this project, I worked with Reno Photographer Mike Higdon from Flanz Media to capture still images as well. Mike took some great photos, and you can see some of them below. If you need high-quality photography along with any video project, we can bring Mike in for that, or you can contact him directly.
Working with Mike made for a smooth and pleasant process. He and his team were friendly and helpful throughout the shoot, making adjustments where and when necessary.
Professional photography can benefit your video production
Professional still photography can significantly enhance the impact of a video on your website, creating a more visually appealing and engaging experience for your visitors. Don’t forget that while you can pull a 4k still image from a video still it’s still a lot lower resolution than an average igital image, and also may be blurry because video looks better with a little motion blur. Here are five ways professional still photography can benefit a video for your website:
- Visual storytelling: Professional photographs can complement the narrative of your video and help convey a more comprehensive story. They can capture key moments, emotions, and essential elements that might be challenging to express solely through video. When used strategically, still photography can enrich the storytelling aspect of your video and create a deeper connection with your audience.
- Thumbnail and preview images: The thumbnail image is the first thing viewers see when they encounter your video on the website or social media platforms. A striking and professionally taken photograph can entice viewers to click and watch the video. Similarly, using captivating still images as previews or within video player interfaces can pique the interest of visitors and encourage them to view the entire video. It’s also easier to take still images with this in mind rather than settling on a single frame of the video.
- Brand consistency: High-quality still photography that aligns with your brand’s visual identity helps maintain brand consistency throughout your website and marketing materials. When both photos and videos reflect the same setting, aesthetic and style, it reinforces your brand’s message and helps build a strong and recognizable brand image.
- Supporting content: Still photographs can be used as supplementary content on your website to complement the video’s message or provide additional information. For example, if the video showcases a product, you can include detailed product images alongside the video to offer a more comprehensive view, helping potential customers make informed purchasing decisions.
- Social media promotion: Integrating professional still photographs from your video on social media platforms can amplify your content’s reach and engagement. Well-crafted images are more likely to be shared by users, increasing the visibility of your video and driving more traffic to your website.
Incorporating professional still photography with your videos can provide a cohesive and visually appealing user experience, ultimately helping to capture and retain your audience’s attention. It’s essential to work with skilled photographers and videographers who understand your brand’s vision and can create content that complements each other seamlessly.
Other reno photographers I’ve worked with and recommend are: