I recently completed a set of customer testimonial videos for Glean Guru, a software as a service company that helps their customers manage cleaning businesses. I was called to shoot Spruce LLC here in Reno, NV. I went to their office and shot an interview with the owner then captured B-Roll around the facility.
Clean Guru was so happy with the product, they asked me to edit the footage that other videographers shot of Clean Guru clients around the country. I edited another 5 videos for their testimonial series.
If you want to skip a lot of stress and get exactly what you’re looking for – choose Mike at Arborglyph. We needed a corporate video handled in Nevada, our office is in Michigan. You might think we’d have to constantly worry about things getting done right; we didn’t. Mike followed through great on everything, including his skilled editing, creating a spot on! video, sending the exact message we were hoping for. Go with Mike for your next job, you’ll be glad you did.
Video Testimonials are Effective
The one thing that’s helped my business grow over the years is having real, positive customer testimonials on my website. I collect written recommendations through the Google Business page. But having video testimonials on your website where your customers can tell how they feel about your products and services is a huge draw for new customers looking to learn about your business.
Here are 5 ways video testimonials work to sell your business
- Video is stronger for authenticity and trust: Video Testimonials are hard to fake. While you can pay for fake written reviews, it’s almost impossible to create convincing, fake video testimonials. It’s easy to tell on video that the person is a real customer, and how your products or services benefitted them.Video testimonials allow viewers to see and hear the actual customers expressing their thoughts and emotions. This authenticity helps build trust as it’s harder to fake or manipulate video content compared to written reviews, which can be easily fabricated or exaggerated.
- Non-verbal cues in video: In a video testimonial, viewers can observe the speaker’s facial expressions, body language, and tone of voice. These non-verbal cues provide additional context and sincerity to the testimonial, making it easier for potential customers to relate to the speaker’s experience.
- Emotional impact of video: Video testimonials have a more significant emotional impact compared to written reviews. Watching someone share their positive experiences with a product or service can evoke genuine emotions and enthusiasm, influencing potential customers’ feelings and decisions. People are drawn to products and services with which they have a strong emotional connection, even if it’s hard to put that connection into words.
- Engaging video content: In today’s fast-paced world, people prefer consuming content that requires less effort. Watching a video testimonial is generally more engaging and less time-consuming than reading a lengthy written review, making it more likely to capture the attention of potential customers.
- Asking for a reviews makes good customers GREAT customers: This is called the Ben Franklin Effect. People like you more after doing you a favor. Asking for a review, positive you assume, makes a person reevaluate their experience with your business and re-writes that experience in a far more positive light. Those customers will be repeat customers if they can, and be more likely recommend you to others as well.